Articles on: Loyalty Palms

How to Set Up Social Media Earning Rules in Your Loyalty Program

Learn how to set up and manage social media earning rules to drive brand awareness, boost follower growth, and reward customer engagement across platforms like Facebook, Instagram, X, and TikTok.



Step 1: Access and Configure Your Points Program

  • Click Programs in the left sidebar menu, locate Points Program, and click Set up to start customizing how customers earn and redeem points.





Step 2: Add Ways to Earn

  • Under Earn points, click + Add ways to earn to set up actions—like making a purchase or signing up—that let customers collect points.



Step 3: Choose an Earning Option

Learn how to choose any social media channel option—such as Facebook, Instagram, X, or TikTok—to configure custom rewards that drive online engagement and follower growth.




Step 4: After Choosing a Social Media Platform

  • Select a platform option: Choose your preferred social media channel option (such as "share on Facebook") to open its configuration page.





Step 5: Configure the Social Media Earning Rule

  1. Title: Enter the name of the reward action in the Title field (such as "Like on Facebook").
  2. Description: Add program guidelines or details in the Description field (such as "Reward a Facebook page like").
  3. Social link: Provide the target link that is your store link by which sharing you can get points.
  4. Earning value: Specify how many reward points customers receive under Points awarded.






Step 6: Configure Customer Eligibility, Status, and Icon

  • Customer eligibility: Toggle on to limit points by customer groups, choosing to Include customers in this group or Exclude customers in this group.
  • Status: Set the rule to Active or Disabled.
  • Icon: Select Default or Upload your own.




Step 7: Save and Create the Rule

  • Summary review: Check the Summary panel on the right side to verify all your configured settings, rules, and conditions.
  • Create rule: Click the Create button in the top right corner to save and launch your new earning rule.




Step 8: View Active Rules

  • Manage existing rules: View your successfully created Share on Facebook rule listed under Ways to earn, where you can click Edit to modify it anytime.




Customer Preview

  • Customer view: Customers can see their available balance and check completed earning actions like Share on Facebook.



Thank you.

Updated on: 27/08/2026

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