A step-by-step guide to connecting your Facebook pixel, enabling Conversion API tracking, and verifying events fire correctly.

How to Add a Facebook Pixel

Open the Delta Pixel app

Log into your Shopify admin panel and open the Delta Pixel app. In the app menu, click Facebook Pixels.

Create a new Facebook pixel

Click Add Facebook Pixel.

Add pixel details

In step one of the setup form:

• Enter a name for your pixel.

• Go to Facebook Business Manager → Events Manager → Data Sources and select your pixel ID.

• Copy the Pixel ID and paste it into the Pixel Id field

• Choose a targeting scope — Entire store, a specific collection, or specific product tags.

Add Conversion API access token

In step two of the setup form:

• Go back to Events Manager in Facebook, scroll down, and click Generate access token.

• Copy the token and paste it into the Facebook access Token field.

• Optionally copy your test event code from Events Manager and paste it into the app.

• Click Save.

Test and verify events

This step connects Delta Pixels to Shopify's Customer Events system for browser-side tracking.

Updated on: 04/05/2026