How to Set Up SEOLab on Shopify (Step-by-Step Guide)
How to Set Up SEOLab on Shopify (Step-by-Step Guide)
Search engine optimization (SEO) plays an important role in driving organic traffic and improving visibility for any Shopify store. SEOLab – All in One SEO Tools is a powerful Shopify inbuilt app designed to simplify SEO, site speed optimization, image optimization, structured data and indexing without requiring technical expertise. In this blog, you will learn how to set up SEOLab properly and use its core features to improve your store’s SEO health, speed and search appearance.
What Is SEOLab?
SEOLab is an all-in-one Shopify SEO optimizer that helps store owners automate and manage essential SEO tasks. From meta tags and image alt text to site speed and structured data, SEOLab handles everything in one dashboard.
Key Benefits of SEOLab
- Improve SEO scores for homepage, products, collections and blogs
- Optimize site speed and performance
- Auto-generate meta tags and image alt text
- Fix broken links and manage redirects
- Add Google structured data (JSON-LD)
- Connect Google Search Console & Analytics
- Manage robots.txt and indexing
- AI-powered content optimization
Step 1: Install SEOLab from Shopify App Store
- Go to the Shopify App Store
- Search for SEOLab – All in One SEO Tools
- Click Install App
- Grant the required permissions
Once installed, SEOLab will automatically scan your store and display key performance metrics such as:
- SEO Score
- Site Speed Score
- Mobile & Desktop Speed
- SEO Health Status
Step 2: Enable SEOLab App Embed (Important)
Some core features won’t work unless the App Embed is enabled.
How to Enable App Embed:
- Go to Shopify Admin → Online Store → Themes
- Click Customize
- Open App Embeds
- Enable SEOLab App Embed
- Save changes
This allows real-time SEO features and storefront integration.
Step 3: Complete the SEOLab Setup Guide
SEOLab provides a built-in setup checklist (4 out of 5 steps recommended).
Key Setup Tasks:
- Enable App Embed
- Set image alt tags
- Define default meta tag rules
- Set target URLs for broken links
- Optimize images
Completing these steps improves your SEO score instantly.
Step 4: Configure Meta Tags (Auto SEO)
SEOLab can automatically generate SEO-friendly meta titles and descriptions.
Product Meta Tags (Recommended: ON)
- Meta Title: Product Title – Shop Name
- Meta Description: Product Description – Shop Name
Collection Meta Tags
- You can enable auto-generation for collections
- Useful for stores with many categories
Blog Meta Tags (Recommended: ON)
- Auto-generates meta tags for blog articles
You can choose whether to overwrite existing meta tags or keep custom ones.
After that you can visit Page optimization, where you can manually optimize your all pages and products
Step 5: Optimize Images & Enable Speed Booster
Image Optimization
- Compress images without losing quality
- Auto-generate missing ALT tags
- Improve page load speed and image SEO
Speed Booster Features
Enable these for better performance:
- Instant Page – Preloads pages on hover
- Lazy Loading – Loads images only when needed
- Theme File Optimization
These features significantly reduce loading time and improve user experience.
Step 6: Enable Search Appearance
SEOLab adds Google-friendly JSON-LD structured data to your store.
Recommended Structured Data Settings:
- Breadcrumbs
- Product schema (ratings, price, stock)
- Blog & Article schema
- Collection schema
- Site Search Box
Optional:
- Organization schema (add logo & social links)
- Local Business schema (for physical stores)
Structured data improves visibility in Google rich results.
Local Business section in Search Appearance
The Local Business feature in SEOLab helps Shopify stores appear in Google Local Pack results, which are shown when users search for nearby businesses such as shops, restaurants, service providers, or physical stores. By enabling this option, SEOLab adds Local Business structured data (JSON-LD) to your store, allowing Google to better understand your business location, services, and operating hours.
Step 7: Connect Google Search Console & Analytics
Connecting Google tools helps you track real SEO performance.
Benefits:
- Sync indexing and performance data
- Submit URLs directly from SEOLab
- Delete outdated URLs
- Optimize content based on real search data
You can submit up to:
- 100 URLs per submission
- 200 URLs per day
Step 8: Manage Robots.txt Easily
SEOLab includes a Robots.txt Editor to control crawler access.
What You Can Do:
- Block unnecessary URLs (cart, checkout, admin)
- Prevent duplicate content indexing
- Manage crawl budget efficiently
This helps search engines focus only on important pages.
Step 9: Fix Broken Links & URL Management
Broken links hurt SEO and user experience.
SEOLab Features:
- Detect 404 errors
- Auto-redirect broken links
- Set custom target URLs
- Generate HTML sitemap
You can enable Auto Fix Broken Links for continuous monitoring.
Step 10: **Setup AI Content (LLMs.txt) (Advanced)**
SEOLab supports AI-powered SEO with:
- AI-generated product descriptions
- LLMs.txt file creation (for ChatGPT & Google Gemini)
- Better AI understanding of your store content
This ensures accurate representation in AI-generated search results.
Bonus: Book an Expert Consultation
If you need personalized help:
- Book an appointment with the SEOLab expert team
- Get store-specific SEO recommendations
- Fix technical issues faster
Final Thoughts
SEOLab is a complete SEO solution for Shopify stores that want better rankings, faster speed, and higher visibility without hiring an SEO expert. By following the steps above, you can fully set up SEOLab and start seeing improvements in your SEO health and site performance. Whether you are a beginner or an advanced store owner, SEOLab simplifies SEO and helps you grow traffic and sales efficiently. Install SEOLab today and let your Shopify store rank smarter, faster and higher.
Updated on: 27/12/2025
Thank you!