How to Create Trackable Links Using Shortly in Shopify

Overview

With Shortly, you can create custom, trackable links for your Shopify store that help monitor visitor activity, apply discounts, and optimize marketing campaigns. This guide walks you through creating a trackable link and using additional options like UTM parameters, split traffic, and announcement bars.

Step-by-Step Guide

1. After choosing your plan, go to your **Shopify admin > Apps > Shortly – Affiliate Marketing **
2. Click on create Trackable links
3. Enter Landing Page URL

• In the Landing Page URL / Domain field, paste the URL of the page where you want visitors to land.
• This can be your homepage, a product page, or any other Shopify page.

4. Select Shopify Default Domain

• Choose your default Shopify domain from the dropdown list.

5. Add Custom Alias

• Under Custom Alias, enter a name that represents the affiliate, campaign, or purpose of the link.
• Example: summer-sale, affiliate-john, etc

Additional Options (Optional)

UTM Parameters (Google Analytics)

• Add UTM parameters to your link for tracking in Google Analytics.
• Parameters include:
• Source (e.g., Facebook, Email)
• Medium (e.g., CPC, Social)
• Campaign (e.g., Summer2024)
• Content (for A/B testing)
  

Apply Discounts

• Apply automatic discounts when visitors use your Shortly link:
• Use existing Shopify discount codes
• Or set a percentage or fixed amount discount directly in Shortly
  

Split Traffic (A/B Testing)

• Use the Split Traffic option to send users to different landing pages, helping test which page performs better.
  
  Country Based Redirection
• Redirect visitors based on their country:
• Select the region and assign a specific landing page URL for that region.
  

Add Custom Announcement Bar

• Display a custom announcement bar with:
• Discount codes, timers, or messages
• Customize color and position of the bar
  

Create and Track the Link

Click Create to generate your short, trackable link.
# Shortly will generate:

• short trackable link
• A QR code (downloadable)
• Options to:
• Add to a group
• Share with influencers
• Go to analytics for tracking
  
  View all activity and analytics related to that link in your Shortly dashboard.

Conclusion

Shortly allows seamless creation of trackable, customizable links to boost your marketing performance and sales tracking on Shopify.

Updated on: 18/06/2025