> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.wikiguide.link/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# SEO Lab’s Reporting and Analytics

${youtube}[SEO Lab’s Reporting and Analytics](Sm300_59TLc?si=y4c-YNyNN4pbNa-N)
# SEO Lab Home Page Overview

The **SEO Lab** home page offers a comprehensive view of your store’s SEO performance with various key metrics.

1. **Performance Stats:**
Each page type shows a specific **SEO score** (out of 100), giving you a clear indication of how well each page is performing in terms of SEO.This section shows the SEO performance across different pages of your store, such as:

* **Homepage SEO**: The overall SEO score of your homepage, helping you identify how well-optimized it is for search engines.
* **Product Page SEO**: The score for individual product pages, reflecting how well they are optimized for product-related searches.
* **Collection Page SEO**: The SEO score for collection pages, which groups related products, influencing how they rank in search results.
* **Blog Page SEO**: The SEO score for your blog pages, helping you ensure content is optimized for better visibility in search engines.

![](https://storage.crisp.chat/users/helpdesk/website/-/a/9/5/5/a9552c769f21a000/image_1f0mj8m.png)

2.  **Homepage Section:**
There’s also a **Recheck Now** button, allowing you to manually trigger a re-evaluation of your homepage’s SEO score and health.

* **SEO Site Score**: This is the primary metric, reflecting the overall SEO health of your homepage. A higher score indicates that the homepage is well-optimized for SEO.
* **Circle with Percentage**: The score is represented as a circle, filled in green. This percentage helps you easily see how close you are to a fully optimized homepage.

![](https://storage.crisp.chat/users/helpdesk/website/-/a/9/5/5/a9552c769f21a000/image_8k1uj2.png)

![](https://storage.crisp.chat/users/helpdesk/website/-/a/9/5/5/a9552c769f21a000/image_1tg9mh3.png)

3. **Speed Score**: This section provides an indication of the loading speed of your homepage. Speed is a crucial SEO factor, as search engines rank faster websites higher.

* **Mobile Speed Score**: This shows how quickly your homepage loads on mobile devices.
* **Desktop Speed Score**: This shows the loading time for desktop users. Both scores help identify if your site needs further optimization for speed.
* **View Report of Homepage**: Clicking this button will generate a detailed report, offering insights into specific SEO issues on your homepage, including recommendations for improvement.

![](https://storage.crisp.chat/users/helpdesk/website/-/a/9/5/5/a9552c769f21a000/image_1egoyz0.png)

### SEO Lab Homepage Report Overview
This page provides a detailed analysis of the SEO performance of your Shopify store. It includes various metrics, passed audits, and diagnostics to help you identify issues and optimize your website

###### Main Performance Overview

* **Performance (Score: 97)**: This is the overall SEO performance score for your homepage. A higher score means your page is performing well in terms of speed, accessibility, and SEO.
* **Accessibility (Score: 90)**: Measures how accessible your webpage is for people with disabilities, such as screen readers or other assistive technologies.
* **Best Practice (Score: 96)**: Reflects whether your site is following recommended web development best practices for optimization and functionality.
* **SEO (Score: 91)**: Indicates how well your page is optimized for search engines, including elements like meta tags, headings, and keywords.

![](https://storage.crisp.chat/users/helpdesk/website/-/a/9/5/5/a9552c769f21a000/image_7u3gba.png)

###### Metrics
This section shows specific technical details related to the performance of your page:

* **First Contentful Paint (FCP)**: 2.0s – The time it takes for the first piece of content (text or image) to appear on the screen. A lower time is better.
* **Largest Contentful Paint (LCP)**: 2.1s – Measures the time it takes for the largest piece of content to be fully visible. Ideally, this should be under 2.5 seconds.
* **Cumulative Layout Shift (CLS)**: 0.003 – This measures visual stability. A lower score indicates fewer unexpected layout shifts, which improves user experience.
* **Speed Index**: 2.0s – Reflects how quickly the content is visually populated on the page. A lower value indicates a faster-loading page.
* **Total Blocking Time**: 0 ms – This indicates how long the page was blocked from responding to user interactions (e.g., clicking, scrolling).

###### Screenshots
* The screenshots display a timeline of your page load, showcasing how your page content loads over time. This helps in understanding where delays or issues might be occurring.

![](https://storage.crisp.chat/users/helpdesk/website/-/a/9/5/5/a9552c769f21a000/image_uiyo4c.png)


###### Diagnostics
This section highlights any issues identified on your page:
* **Avoid multiple page redirects**: The report suggests avoiding multiple redirects, which can slow down page loading. The estimated time saved is 780ms if this issue is addressed.

### **Passed Audits**
These are checks for best practices that your site has successfully passed:
* **Avoid large layout shifts**: The report found only 1 layout shift, which is good for user experience.
* **Minify CSS/JavaScript**: Your page's CSS and JavaScript have been minimized, which helps reduce file size and improve page load speed.
* **Image elements have explicit 'width' and 'height'**: Ensures that images are properly sized to prevent layout shifts during page load.
* **Reduce unused JavaScript/CSS**: Unnecessary JavaScript and CSS were removed, which reduces file size and improves page speed.
* **JavaScript execution time**: Your JavaScript execution time is very efficient (0.05s), ensuring smooth page interaction.
* **Minimizes main-thread work**: Main-thread work refers to tasks that block page rendering, and your site has minimized this work (0.1s), ensuring faster page load times.

![](https://storage.crisp.chat/users/helpdesk/website/-/a/9/5/5/a9552c769f21a000/image_1fp6znj.png)


### **Summary:**
* **Check SEO Scores Regularly**: You can monitor the health of your homepage and other pages by checking the SEO score on this page. Higher scores typically indicate better SEO performance.
* **Optimize Based on Insights**: If your SEO score is low or there are issues reported, take action to improve page content, meta descriptions, keywords, etc.
* **Check Speed Scores**: Regularly check the speed scores to ensure that your site loads quickly, especially on mobile devices. This can impact both user experience and SEO rankings.
* **Review Detailed Reports**: Use the "View Report of Homepage" button to identify and fix any specific SEO errors that may be affecting your page rankings.