How to manage search appearance. (Google structured data)
**SEO Lab – Search Appearance **
Google structured data
This page helps you control how your store appears on Google. Each setting adds special “Structured Data (JSON-LD)” so Google can better understand your pages and show rich results.
1. Breadcrumbs
What it does:
Breadcrumbs help Google understand your site’s structure (Home → Collection → Product).
Google can show breadcrumb links in search results, making your store look more organized.
Simple example:
If someone searches for your product, Google may show something like:
Home > Shoes > Running Shoes
Where it applies: Homepage.
Button: Run Test – checks if breadcrumbs are added correctly.
2. Site Search Box
What it does:
Adds a special search box under your store’s Google result.
Customers can search your store directly from Google.
Example:
When someone searches your brand on Google, they may see:
Search [Your Store] → a search bar appears under the result.
Where it applies: Homepage.
Button: Run Test – checks if the search box is working.
3. Product Structured Data
What it does:
Adds product information for Google, such as:
- Price
- Stock
- Ratings
- SKU
- Image
Google can show “Rich Results” like stars, price, or availability.
Example:
Instead of a simple link, Google may show:
⭐ 4.8 Rating — $39.99 — In Stock
Where it applies: Product pages.
Button: Run Test – checks if product data is added.
4. Article Structured Data
What it does:
Helps Google understand your blog articles by adding:
- Article title
- Author
- Publish date
- Images
Better chance of ranking your blog posts and getting rich article previews.
Example:
Google may show the publish date and author under your article link.
Where it applies: Blog article pages.
Button: Run Test – verifies article structured data.
**5. Collection Structured Data **
What it does:
Adds structured data for your collection pages (category pages).
Why it’s helpful:
Google understands what products are inside each collection, which improves rankings of category pages.
Example:
Collection page “Summer Dresses” can show more rich info in Google search.
Where it applies: Collection pages.
Status:
Shows Off when disabled — turn it on to improve SEO of collections.
6. Blogs structured data
You can also add structured data for your blogs pages
Turn on “Organization”
Use the toggle on the top-right of this card to enable Organization schema.
When it’s ON, SEO Lab will add special code (JSON-LD) so Google understands who your business is.
2. Add your Logo
- Click “Add image” under Logo.
- Upload your main brand logo (clear, not blurry – ideally square).
Why: This logo can appear in Google search results and in your business knowledge panel.
3. Enter your Business Name
- In Business name, type your store or company name exactly as you use it everywhere (for example: Mehak Home).
Why: Google uses this name as the official name of your business.
Add Your Social Media Links
Paste the URLs of your social profiles, such as:
- YouTube
Google may show these icons under your brand when people search for your business.
The example on the right shows how these social icons might appear on Google.
5. Click Save
After filling in all the details, click Save.
SEO Lab will automatically generate and apply the correct schema code to your store.
In simple words:
“This page helps Google understand who your business is by adding your logo, name, and official social profiles. When set up correctly, your brand can appear more professional in Google search results.”
Updated on: 04/12/2025
Thank you!